What is digital marketing? Learn with Simple Step

Technology has now gone so far that today the whole story of marketing has changed. Now more than TV and newspaper, it goes to see the mobile and desktop on the Internet. Today the market of digital marketing is growing rapidly. With its help, people can easily access their brand and image. There is a lot of demand in many companies too. Looking at this, many people want to know and learn today. Many people have told me that when you tell about Digital Marketing on your blog? If you take a lot of interest in technology, then you will understand it very quickly.

Before knowing digital marketing, you need to know about marketing, what is marketing? If you understand marketing or you have experience in this field, you will learn digital marketing very quickly. Then come know about marketing-



What is marketing?

In simple words, "Marketing is a process where people are told about a product or service so that people can be attracted to the product or service." Look carefully as you tell people about the product The more attractiveness of the people.

There was a time when people used to bring it to their product, service or for their own publicity and used to tell it. The promotion from this marketing used to reach only nearby people. This kind of example can be seen in rallies of the election campaign. Poster, banner, newspaper used to be used to increase marketing scope. After the arrival of the TV, the video received a new marketing tool by which the promotion started for the entire country.



What is digital marketing?

It is also known as online marketing or internet marketing. Its definition is absolutely marketing, but digital technology and internet media are used to do this. In common language, equipment such as the internet, laptop, mobile, etc. is used to tell people about a product or service. Nowadays almost everyone has a mobile and internet. While using it, you will be able to see an add-on of some product on the display. This ad is sent to you through digital marketing.

Let me tell you that digital marketing has no existence without the internet. Because when you use this, Ads comes to you. According to your likes and dislikes, this keeps updating constantly. It is very important to know about your audience and target location before doing digital marketing. Keeping this in mind, a strategy is developed for marketing.

Digital Marketing is a great thing, a good book can be written on it too. But on this post, I will tell you almost all the main part of it. If you stay with our blog then I will teach you almost everything. Now let us know about all those parts and methods under digital marketing and online marketing, with the help of which any product or service is marketed.

Content Marketing

Two types of content are used to explain the product or service to the people online, the first text and image and the second video content. Websites are marketed for text and image and the video content is marketed by youtube.

Website & Blog Marketing

Website is a medium through which you can access the information about your product or service through the internet. There are two types of websites: the first information website where you can access your product information. The second e-commerce website where you can sell directly to the product.

The blog is used to review any product. A blog is a platform where it looks for both good and bad feedback of product or service. Here, the bloggers use the product to tell the people about it. It is a highly trusted platform, with the help of which the product is sold easily.

Youtube marketing

YouTube is a video streaming platform where you can upload videos by making your product or service. After the upload, the video will reach the people of the world. Keep in mind that video should be clear and good for people who like your product or service.



Email marketing

The task of reaching a large number of people together by email about your product or service comes under email marketing. There are many tools to send bulk e-mails in which mailchimp is considered the best. Before sending email in Mailchimp, a template is prepared in which the product is well informed. Preparing a template on Mailchimp is very simple. After that, the email list is imported and sent to all those people.

Search Engine Optimization (SEO)

Website is submitted by SEO to the top 10 list of Google search result. If you search any keyword on Google or Bing, you will be seen as a 10-result website link, which you can say that the SEO has been done better on this website. The first number that would be the best SEO would have been done. SEO of any website is done in two ways: First Onepage SEO and second off-page SEO, read more for more information.



Social media marketing 

If you are marketing a product or service with the help of Social Media website or application, then it will come under social media marketing. Social media is the most powerful marketing medium of the times. The main reason for this is that most people spend their time on social media. Many types of ads are also available on social media surfing. All these ads are planned according to the user's choice. There are so many platforms for social media marketing, but we know the best platforms -

Facebook marketing

This time, Facebook is the largest social media platform on which millions of people are active. To take advantage of this, many agencies do marketing by showing their own ad. People use Facebook on a laptop and a mobile application. Marketing on this is done in 3 ways, which is as follows-

Facebook page - a Facebook page any agency or company brand pages are | The company on which the company delivers the content of its product and service and conveys it to the logo.

Facebook Group - Every type of logo on Facebook has its own group. Like the Health Group for Health, Technology Group for Technology and Bloggers for Blogger, which joining you can get information about that category. If you want to join this group, you can tell people about your product or service or you can do marketing.

Facebook Add - If very few people are connected to your Facebook page, but you want the marketing of my product has reached more and more people, then you can use the Facebook page. For this, Facebook takes some money from you. With the Facebook Add-on Manager, you prepare and run your product ad, then Facebook gives all the target logos to the Facebook profile.

Twitter marketing

Twitter is also a powerful social media platform. It is considered very good for social media marketing. It is considered as the second most popular social media platform after Facebook. Saying it in a way, it is considered a straightforward no-nonsense platform because it can not upload much larger content. If you upload anything on this, then it is called tweet. hashtag (#) that lets you tweet your product or service to reach more people in terms of trends. Most celebrities use Twitter only. Because of this, activity is high on this.

Instagram Marketing

Instagram is a photo sharing social media application on which you can share your photos and images. This is the most popular platform for today's youth. Like Facebook, it also features a brand account and personal profile. You can upload a good image of your product and upload it. Keep in mind if you are marketing on Instagram, then do it with a brand account. It also has the option to switch from a personal account to a brand account so that you can change whenever you want. Do not use a hashtag in every post, so that it can be marketed to more people.

Pinterest Marketing

Pinterest is the best social media platform for infographics. On this, you can upload an image containing long infographics. The biggest advantage of Pinterest is that you can get traffic to your website with this uploaded image. On this, images are uploaded in two ways, the first image upload option is available and the second is to pin. Pin that can help you add all the graphics on your website to pin on Pinterest. If you upload your product on this platform, then it will direct traffic to your website, so that your website will also be marketed.

LinkedIn Marketing

LinkedIn is a professional social media platform, most people here are associated with career-related work. Almost all brands use this social media to convey information related to their company. On this, the company chooses candidates for offers like their jobs. If you want to interrupt the marketing professional of your service, then this is the best platform.

Google Ads(AdWords)

This is a Pay Per Click (ADD) program, which means we pay the same amount as the user is clicking on our add. Google Ads is by far the best digital marketing medium, resulting in quick results. This user changes the need very quickly in our cell. Now let us know how it works.

If we search on a Google product, then the results are mixed with the top 10 plus the topmost and some [AD] is written, and the results are compiled by Google's AdWords. In it, you have to decide your daily budget for how much you want to spend every day and month. If your area is low in comparison, then it will be cheap only, otherwise, you may have to spend more. We will read this in the next post on how to set it.


App marketing

In today's time, more people than desktops and laptops use mobile so if we do not talk about app marketing then something will be incomplete. If you are providing the services of your product or service through a mobile application, then this app will be marketed. You will get millions of applications at the Play Store for Android. You can also make an application if you want and submit it to the Play Store. Keep in mind that there is a separate application for Android and iPhone, whether you can make it for both.

Affiliate Marketing

If you do not have any investment or a product to do business, then worry about it. You can sell other people's products on commission. Digital marketing business in affiliate marketing says | If you promote their product link by joining the affiliate program of e-commerce website like Amazon, Flipkart, you will get some commission from the product sold from that link. With Affiliate Marketing you can reduce as much as you want, there is no limit to it.

Influencer Marketing

Today, we use this marketing as big and reliable as a brand. Influencer Marketing creates a class of your product. To do this kind of marketing, one has to resort to celebrity . Such celebrities who are very fanciful on social media, on their profile, their product is shown that our product uses these great personalities. From this, their fan also starts to buy that product. Celebrity celebrities also get good money for this promotion. For example, you can go to Virat Kohli's Instagram account. To do this kind of marketing, you can find people around you who are a good follower on social media.

Quora Marketing

This is a website where people search for answers to their questions and also answer other questions. The questions asked on this include a keyword whose result comes to Google very quickly, so with Quora 's help, people bring traffic to their website. Experts of digital marketing know its use very well, they respond to the question asked by the people with their product or service and tell them that it will be better for you. With this kind of suggestion, the product or service of marketing is very easy to reach the logo.

Friends, all the above-mentioned topics are the best point of Digital Marketing. If you learn all these topics well then you can not stop them from becoming a successful digital Worcester. Digital marketing has not ended yet, I will tell you all the above topics one by one and better, but for that, you have to stay connected with our blog. For this, we have also sent our suggestions in the comments given below to help you reach out to us so that we can make this service better. If you have a lot of help from this post, then share this post as much as possible.
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